When you’re on a budget, the news that Time Out London goes free is good news. You’re probably a tad confused, but then you blame the online, the crisis, the inflation, the time in, the time off, switch off the analogue and move on.
Maybe London’s weekly entertainment bible will be saturated with advertising. Maybe not.
Maybe it will clog up escalators with Evening Standard and co on a late Saturday evening. Maybe not. I’m not sure what going free means for TOL in the long run, but at 44, this magazine looks better than ever. And when your quality, usefulness, charisma, and maturity are unquestionable, taking the leap and going free should be good news.
See you on my desk!